“What can we do to protect our privacy?”
Nothing. At least, not if you have already put your information on the Internet. Of course, there are preventative measures people can take to ensure their privacy, but many people do not know how, nor would they do it even if they did know how.
The amount of settings people would have to change on their computers would be overwhelming for just about anybody. People would also have to avoid typing personal information such as their name, phone number, address, social security number, etc. into their computer at all times. People would basically have to stop online shopping, online banking, and any social media or e-mail use completely. You never know who is going to hack you at any given moment.
You might think I’m being harsh, but it really is true. There are not enough regulations on the Internet to keep everyone safe. Hackers can get through the best of firewalls with ease. And even if legislation were to be passed, nobody can enforce it inside the U.S., let alone in other countries.
Hackers can steal your money, medical records, identity, credit history, and even those pictures of your dog that you uploaded to Facebook. Depending on the situation, they can even do it legally.
Information that they steal could lead to you having poor credit history, or worse, losing everything. People have lost their jobs because they have looked up inappropriate things on their workplace’s e-mail server.
My point in all this is: be careful about what you put on the Internet.
Advertisers and social media sites will continue to tell you that they are collecting your information just to “give you a better experience.” And that’s all well and good, but what happens when one of them sells that information to a hacker, or their facial recognition software leads to someone being able to steal your identity more easily?
Good luck, and stay safe out there in Internet-land.